integrated Multimedia City Data (iMCD) Household Survey & Twitter Data

iMCD Project: Glasgow Household Survey and Travel Diary Data 

The UBDC's iMCD Project has gathered a unique and exciting collection of data looking at urban life in Glasgow. Part of the overall collection is the iMCD Household Survey, which is available in anonymised form. The iMCD Household Survey interviewed a representative sample of adults (2095 people from 1508 household) in the Glasgow and Clyde Valley Planning area between April and November 2015. The Survey has a unique combination of questions covering detailed information about each household and their attitudes and behaviours to transport, education, computer and mobile phone usage, and sustainability. These data would be of interest to planners, researchers or individuals wanting to gain a better understanding of these topics and their interactions. 

A subset of participants (1506) also completed a travel diary, describing their movements and purpose on the day prior to the survey’s collection. For widespread sharing, this data is aggregated to local authority level, consistent with the Scottish Household Survey methodology.

  • Data owner: Urban Big Data Centre
  • Coverage (geographical): Representative sample of adults in the Glasgow and Clyde Valley planning area. This area includes the following local authorities: Glasgow; North Lanarkshire; South Lanarkshire; Inverclyde; Renfrewshire; East Renfrewshire; East Dunbartonshire and West Dunbartonshire.
  • Coverage (time): Between April and November 2015
  • Who can use this data? Anyone
  • Format: Available in SPSS and CSV
  • More information: Details of the survey questions can be found in the iMCD Survey Technical Report (PDF)
  • Data privacy notice for participants: Privacy Notice for Integrated Multimedia City Data (iMCD) (PDF 0.6MB)

iMCD Project: GPS Data

333 iMCD Household survey participants agreed to wear a GPS device to record their movements for a seven day period. Participants completed an activity diary on the first day, providing ground truth for the data. GPS coordinates are captured every five seconds for each participant. The data can be linked to the other iMCD survey and lifelogging data by participant ID.

  • Data owner: Urban Big Data Centre
  • Coverage (geographical): Glasgow
  • Coverage (time): 2015
  • Who can use the data: anyone in the UK although, depending on aggregation of data, may only be accessible via UBDC's Controlled Data Service
  • Format: CSV or GIS shapefiles
  • Data privacy notice for participants: Privacy Notice for Integrated Multimedia City Data (iMCD) (PDF 0.6MB)

iMCD Project: Twitter Data 

Concurrent to the collection of the iMCD Household Survey data UBDC researchers have undertaken a significant information extraction exercise to capture data streams related to Glasgow from a variety of online sources. Twitter data comprises a large part of this collection, and this dataset comprises a selection of tweets during the period 1/12/14 - 30/11/2015 that arose from the greater Glasgow area. This, for example, may give insights into the citizens’ behaviour, reactions and moods in certain contexts or at particular times. The dataset can be queried through a bespoke online tool by specific hashtag or tweet term, in order to return statistical information or specific Tweet IDs.

Captured tweets were those geolocated in Glasgow (based on a polygon around the geography), those from certain known Glasgow accounts (e.g. @BBCWestScot; @policescotland) and containing certain terms or hashtags (e.g. glasgow, or #glasgow2014).

  • Data owner: Urban Big Data Centre
  • Coverage (geographical): Glasgow
  • Coverage (time): December 2014 - November 2015
  • Who can use this data? Anyone 
  • Format: Due to the terms of Twitter’s licensing we may not redistribute or allow the downloading of full tweets. Instead the service will provide Tweet IDs in lieu of the tweets themselves. These can then be used in queries to Twitter’s own API to retrieve the full content. Results would typically be provided in JSON format.



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