Huq provides mobile phone data.
Huq's event-level geo-data offers a rich and descriptive record of how consumers move and interact with the places around them. Huq's footfall data can be combined with other data sources to build predictions relating to how public entities are likely to report, specifically, where it concerns footfall correlated with revenue. The data can be used to observe how consumers interact with traded or private physical assets in order to observe changes in consumer trends and consider how those may affect their investment positions.
- Data Owner: Huq
- Coverage (geographical): Glasgow, North Lanarkshire, Inverclyde, Renfrewshire, East Renfrewshire, West Dunbartonshire, East Dunbartonshire
- Coverage (time): 3 years of data coverage will be available from 2019-2022, including 2 years of historical data from 2019-2021 plus one year of current data from 2021 until 2022.
- Format: Newline JSON
- Who can use this data? This data is available to PHD students and academic researchers based in UK higher education institutions and public sector organisations for non-commercial, academic research purposes or to support policy and operational decision making only. Usage for teaching purposes is not permitted.