blog | 29.11.2017 | Kate Reid

Adventures in design and data - how good design took big data to IKEA

A team of psychologists in the School of Education at the University of Glasgow have used Urban Big Data Centre data from the integrated Multimedia City Data Project (iMCD) to analyse and visualise literacy inequalities in Glasgow.

Dr Kate Reid - working with fellow Psychologist Dr Catherine Lido and student interns Michaella Drummond and Stefi Hahn - has undertaken research in the area of ‘Lifewide Literacies’ (e.g. health, environmental, financial and digital literacies). In this blog, she explains the process of using art and design to make research with big data accessible to new audiences…and fun!

A project with a glint in its eye 

Ours is a project firmly rooted in social science research, including adherence to conventional methods and statistical analysis, but with a glint in its eye. A desire to dig a little deeper with the aid of art and design to explore the possibilities of increased accessibility of urban big data. The big data which we based our research upon was obtained from the Urban Big Data Centre (iMCD project). By possibilities, we really mean opportunities to make this ‘data’ and our aligned ‘life-wide literacies’ research accessible and desirable for public engagement. This is where the story begins – it’s an adventure with some highs and lows. A commitment to harness new ‘disruptive’ design technologies (3D printing, laser-cutting) and integrate them into our conversations and research ideas has kept our project on track. 

Telling stories of research and occupying ‘third space’ design conversations

Our plan to integrate design within a body of quantitative data, to make it engaging and fit for public consumption, was supported by our success in obtaining an ESRC Impact Acceleration Account at the start of 2017. This enabled us to reach out to design partners - MakLab (now in administration) and, more recently, Creative Stirling - to start conversations between designers and researchers. Within these conversations, we conveyed our research to designers and attempted to tell the 'story' of our big data research. This development time created stimulating discourse where we tried to bridge the ‘cognitive spaces’ between communicating research and aligning good design ideas to convey this research to new audiences. These conversations created what we termed as, ‘third spaces’ of thought - where data and design were brought closer together through collective debate, discussion and knowledge exchange.

By bringing experience and skills from a history of managing a real range of public events and arts activities in a variety of contexts and spaces, we were able to bring useful skills and knowledge to ensure that we were able to work extremely successfully with the University of Glasgow team. To manage the public interaction aspect of the event, within an environment full of challenges and unknowns. Joe Hall
Director at Creative Stirling

Inspiration, scrapbooking and Pinterest

Utilising good design to convey research to the public is not in itself novel. We were keen to supplement our creative discussions with ‘idea boards’. Many of the ideas and possibilities that we used to stimulate our own development of our objects came from creating 21st-century ‘scrapbooks’ filled with photos and other images, which in some way resonated with the story we wanted to tell about our research. We used the Pinterest platform to harness all our idea ‘scraps’ in one place - where the project team could all equally contribute by pinning new images/photos to our ‘idea board’. Our Pinterest board worked exceptionally well as a way to support creative and collective discussions and is now available to view. In itself, Pinterest shares some interesting ‘big data’ themes such as providing an open platform for the use and re-use of existing data - in this case, visual outputs such as photographs, drawings and other visual ‘stills’. Other visually minded social science researchers may find it useful to organise and capture their ideas across potentially infinite domains related to research, public engagement, knowledge exchange and also learning and teaching practices.  

Our ‘pins’: part of our Pinterest Board

Screenshot of board on Pinterest website


From proof of concept to production

We intended to connect research themes from our quantitative analysis (supported by Q-Step Intern, Michaella Drummond) to produce three design ‘outputs’ or ‘objects’. From our initial conversations and development meetings, we moved towards the prototyping phase. These objects had to fulfil some clear objectives. We wanted them to be visually appealing but with function and form. We also wanted the range of objects to appeal across the lifespan from kids to older age adults. Towards the end of our development meetings, we took our ideas and sketches of prototypes for a ‘proof of concept’ workshop that we held with Community Development BA students from the University of Glasgow. These students had direct links to the communities and areas where the big data had originally been collected. We were committed to incorporating feedback from these students into our design ideas. 

Photo of laser cut map of Glasgow object

Following our proof of concept workshop, we committed to three objects. The first object was presented as a laser cut (with some 3D printing) map of the greater Glasgow area, encompassing the local authorities where we engaged in comparative big data analyses. This map was designed as a plywood, laser-cut jigsaw - ensuring that its function was self-explanatory while creating space for us to talk about what the jigsaw represented in terms of our research.  

Photo of researcher talking to mother and toddler

The second object was presented as a quiz. This quiz was used to encourage the public to immerse in the types of survey ‘life-literacy’ questions that our ‘big data’ research was based upon. The quiz was, once again, largely self–explanatory in its function and could be attempted by a range of individuals. The quiz materials were laser cut from plywood.

Our last object was aimed at young children. This object was designed as a ‘literacy person’ make-and-take-home badge. We were keen for the children to be able to personalise their own badge, using a range of self-selected life literacy ‘tokens’ as limbs to attach to bodies such as a monkey, robot, dinosaur and alien. These tokens were gender-neutral and cut from plywood. They could be coloured in, so ensuring that the making activity and resulting engagement with us was not fleeting or superficial. By offering a children’s making activity we also ensured that a range of accompanying adults were brought to our exhibit.

Saturday 4th November 2017

Photo of badges attached to child's jumper

As part of the ESRC Festival of Social Science, we took our objects and making activities to IKEA. On that particular day, IKEA had 8000 people through their doors. A conservative estimate is that we reached 800 of them with our activities on the importance of social science and what we can offer. We had over 130 children make and take home literacy badges. We spoke about our research with grandparents, parents, kids, bemused shoppers and also to our colleagues from across the University. In other words, we attracted a diverse and inter-generational audience. We forged new partnerships with our fabulous colleagues from Creative Stirling who rose to the challenge of re-making our objects in a very short timescale after the closing of MakLab. We tried and tested our objects and can see longevity in their design and application across a range of future public engagement platforms. Impact comes in many forms. We chose to think carefully about what research can mean to individuals - the individuals, young and old who participate freely and willingly in social science research. Impact to us means having stimulating conversations with people outside of the University. In our case, it was working with design partners to bridge the gap between research and knowledge exchange with the public. And it was fun!

The story continues…

We were delighted with the interest and discussions we had with a new audience generated, for the most part, from the highly tactile objects which enabled us to tell the story of our research. We now have objects that can be used across different public engagement contexts, both formally at public engagement ‘badged’ events and also more informally, within communities including schools and colleges. We have also reflected on opportunities to incorporate good design and visual interest within our academic outputs such as poster presentations for academic audiences. The use of infographics and data visualisations, supported by platforms such as Piktochart, are improving the quality of our academic conversations including knowledge exchange. We are keen to get back to the business of supporting our research as we write for publication and look ahead to 2018 to apply for more funding to support our research on life-wide literacies - ensuring that we continue to strengthen the link between research and impact.

Look out for more updates on this project on the blog in 2018!

Some more reading?

Elliot, D. L., Reid, K. and Baumfield, V. (2017) Capturing visual metaphors and tales: innovative or elusive? International Journal of Research and Method in Education, 40(5), pp. 480-496. (doi:10.1080/1743727X.2016.1181164)

Lido, C. , Osborne, M. , Livingston, M., Thakuriah, P. and Sila-Nowicka, K. (2016) Older learning engagement in the modern city. International Journal of Lifelong Education, 35(5), pp. 490-508. (doi:10.1080/02601370.2016.1224037)

Shucksmith, M. (2016). InterAction: How can academics and the third sector work together to influence policy and practice? CarnegieUK Trust (Accessed Online, 09/11/2017).

Kate Reid

Dr Kate Reid is a Lecturer and Health Psychologist - working in the School of Education & CRADALL (Centre for Research Development in Adult and Continuing Education) at University of Glasgow - teaching and researching at the intersections between education, medicine and psychology.